Do you have an Audience or an Authentic Community?

System
System admin
edited September 2020 in Blog Comments
imageDo you have an Audience or an Authentic Community?

Find out what constitutes an authentic community and learn how to achieve one.

Read the full story here

Comments

  • Richard25_Desmarais
    Richard25_Desmarais Member ✭
    [{"insert":"Makes total sense and I can see how some companies would create a Community Site for the sake of having one. Worse case scenario, it would be a checklist the service manager or executive team want to check off, maybe because it's something they want to include in their pitch to woo new customers. A speaking point they can lean on even though they really have no right to do so if the Community is ignored and doesn't have a strategy. I also think if the executive team or sponsor is not allowing the service manager to dedicate a resource or time to nurturing the community, you will certainly only end up having an Audience, not a Community. In fact, a Community that is ignored and treated like an Audience is barely distinguishable from a Help Center.\n\n"}]

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